A history of limited education within a culture of stigma has created generations of girls and women who don’t know how their bodies work and a society where menstrual health is often ignored or dismissed. This kit aims to educate the target audiences the basic menstrual knowledge.
Packaging designer, brand strategist
2024
The design dismantles the notion that menstruation is strictly a private, isolated issue. It expands the communication network to include schools, parents, grandparents, and boys, fostering a supportive, informed community to actively reduce period stigma. Crucially, the structural and graphic design champions inclusivity by specifically considering marginalized demographics, such as blind and disabled women, ensuring that essential health education and physical care are universally accessible and dignified.
By utilizing a bold, high-contrast color palette and playful geometric illustrations, the design strips away the clinical feel and shame traditionally associated with period products, actively working to reduce societal stigma.
The outer packaging acts as the primary educational touchpoint. The side panel clearly indexes the enclosed supplies (tampons, pads, soap, vitamins), providing a transparent overview.
Empowering copywriting (e.g., "Celebrate your journey") directly addresses the emotional and "Mood" aspect of a girl's first period, replacing fear with confidence and positive reinforcement.
Recognizing that many young girls or individuals in under-resourced areas may not own smartphones, this manual tracker provides an essential, offline alternative to digital apps.
3D modelling experiment.
This project demonstrates the power of visual communication to dismantle social stigmas and champion inclusive health. By blending vibrant, unapologetic design with accessible, offline utility, the Care International kit transforms a traditionally taboo and vulnerable milestone into an empowering, confident, and well-supported journey of self-awareness for every young girl.