Camper is a Spanish shoe brand known for being a little weird in a fun way. Their shoes often look playful, with bold shapes and unexpected details. Camper doesn't try to be perfect or fancy; instead, it celebrates being different and full of personality.
Motion designer, brand strategist
2024
Style refrence.
Stroyboard sketch.
3D modelling experiment.
For me, Camper is a brand that will appear in my imagination world, to make it unique, I chose to design a city that gives me the same feelings as Camper -- funny, playful, and interesting. I expect the audiences to feel Camper style instead of seeing what is Camper.